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5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16
 
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5 Brand Storytelling Examples and how to execute them on social media / Episode 16 ENROLMENTS NOW OPEN: Instagram Brand Builder https://brandbuilderacademy.thinkific.com/ FREE BRAND STORYTELLING GUIDE: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Are you confused about how to communicate your brand story to your customers? In this video I share brand story examples that you can start using in your social media marketing. This brand story video shares brand story tips and brand storytelling strategy to boost your engagement on your posts. Here are my 5 tips for brand storytelling: Tip 1. Show your human side You heard it all before, showing your human side on social media is likely to get you more engagement. But, what exactly does this mean? Tip 2. Share your brand’s backstory Sharing your brand’s history or backstory, about how your company was founded, what your office or product looked like at the start. Tip 3 Work narrative into your posts We all know that visual content is important in social media marketing. But that doesn’t mean we should neglect the written stuff. Tip 4. Share inspirational messages One of the most common ways of brand storytelling through social media is by using inspirational messages or quotes. Tip 5. Use your customers to tell stories If you’re running out of content ideas, the solution is obvious. Get your customers to create the content. Be sure to watch the video as I provide a branding case study for each tip. WANT MORE ENGAGEMENT ON INSTAGRAM SO THAT YOU CAN BUILD A COMMUNITY THAT ACTUALLY WANTS TO BUY FROM YOU? Of course you do! Check out my 3 hour e-course Instagram Brand Builder which will teach you exactly how I’ve developed my own process for creating a 30 day content calendar in less than 2 hours per month. Want to know how I do it? https://bit.ly/2D2JZ7m ................................................................ Links mentioned: https://www.kateemiley.com/freebies/brandstory/ For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytelling #contentstrategy
Views: 6390 Kate Emiley
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 119922 Brian G Johnson TV
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 34135 LeadersIn
5 Social Media Campaign Examples From Big Brands You Want to Be In 2018
 
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There's no better places to look for social media campaign examples than to the big brands that do it best. That's why Ramona has compiled 5 of her favorite social media examples for you. Whether you're looking for small business social media ideas or you're one of these big brands, this video has something for you! READ 22 More Social Media Campaign Ideas: ► https://www.impactbnd.com/blog/social-media-campaign-ideas DOWNLOAD the 2018 Inbound Marketing Strategy & Template: ► https://hubs.ly/H09_qJj0 Visit Our Website for honest and unfiltered advice, stories, strategies, and support: ► https://www.impactbnd.com Happy marketing!
Views: 37681 IMPACT
Top 10 Companies with the Best Advertising Campaigns
 
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Top 10 Companies with the Best Advertising Campaigns
Views: 499118 WatchMojo.com
7 Ways To Increase Brand Awareness and Build Your Business
 
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Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 5287 Philip VanDusen
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 406357 ThoughtCatalyst
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 207061 Positive Revolution
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1495684 NorwichBSchool
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 321155 TheRichest
How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14
 
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3 types of storytelling to create your personal story. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out find out how to tell your own story. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://createthestory.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14 https://youtu.be/4GMOSF3l4uo https://youtu.be/4GMOSF3l4uo
Views: 33855 Dan Lok
Top Relationship Marketing Examples You Need To Try
 
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TOP 4 RELATIONSHIP MARKETING EXAMPLES YOU NEED TO TRY Full blog post: https://inbound.human.marketing/the-top-4-relationship-marketing-examples Building a brand community is vital in today's world - but it's not easy. That's why in this video Cherene Etemadi, Marketing Director at Human Marketing, unpacks relationship marketing - the process of connecting with your audience on a more human level. She identifies the best relationship marketing examples - strategies top brands have used to facilitate customer engagement and loyalty. She talks about how each strategy speaks to customers at a different stage in the buyer's journey. We hope these examples inspire you to try relationship marketing yourself! TOP 4 RELATIONSHIP MARKETING EXAMPLES YOU NEED TO TRY Building a brand community is vital in today's world - but it's not easy. That's why in this video Cherene Etemadi, Marketing Director at Human Marketing, unpacks relationship marketing - the process of connecting with your audience on a more human level. She identifies the best relationship marketing examples - strategies top brands have used to facilitate customer engagement and loyalty. She talks about how each strategy speaks to customers at a different stage in the buyer's journey. We hope these examples inspire you to try relationship marketing yourself! EXAMPLE 1: HBO AND GAME OF THRONES USE RELATIONSHIP MARKETING TO GENERATE AWARENESS First impressions are everything when it comes to attracting customers and generating brand awareness - the first stage in the buyer's journey. At this stage, relationship marketing helps you create an instant connection. HBO used relationship marketing to generate awareness of the Game of Thrones season five premiere. They reached out to GOT fans on social media and asked them to create memes and funny, entertaining social content about the show. HBO showcased the best material on the official Game of Thrones social media accounts. What were the results of this relationship marketing strategy? The season five premiere was the most-watched in HBO history and they won a Webby Award for Best Overall Social Presence. EXAMPLE 2: B2B HEALTHCARE COMPANY PRESCRIBE WELLNESS USES RELATIONSHIP MARKETING TO CONVERT LEADS INTO CUSTOMERS Prescribe Wellness, a healthcare company that connects local pharmacies to patients, used relationship marketing to convert leads into customers by building an engaging website. Most B2B healthcare companies have sterile website designs that no one wants to spend much time on. Prescribe wellness saw that they could differentiate themselves from their competition AND leverage relationship marketing at the same time by being different. They built a simple, sleek, visually appealing website that pharmacists and patients enjoyed using. This relationship marketing strategy paid off. Pharmacists quickly became loyal customers. Prescribe Wellness also received the Website of the Day award from the Favourite Website Awards. EXAMPLE 3: NYX COSMETICS USES RELATIONSHIP MARKETING TO RETAIN CUSTOMERS Relationship marketing doesn't stop after the sale. You must nurture customer relationships post-purchase. This helps drive retention and engagement. It also turns customers into brand ambassadors - people who love your brand so much that they promote it to others. For many brands, unboxing is a vital post-purchase experience that can make or break customer retention. NYX decided to nurture their customers post-purchase by creating an unboxing competition - a relationship marketing strategy. They asked influencers to produce videos showing themselves opening NYX packages. NYX promised a reward to the top creators a free trip to Los Angeles and crowned the winner, "NYX Beauty Blogger of the Year." Today's consumers are savvy when it comes to making decisions. They buy from brands they can trust. The best way to earn their trust is by leveraging relationship marketing whenever you can - at every stage in the buyer's journey. Need help creating a relationship marketing strategy for your small to mid-sized business? Want to learn more about connecting with your customers on a human level? Visit https://human.marketing.
Views: 579 Human Marketing
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 49148 Thinkr Marketing
GUERRILLA MARKETING CAMPAIGN EXAMPLES - WHAT IS GUERRILLA MARKETING?
 
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Love Creative Marketing Implements Tax Planes not People Easy Jet Campaign. What is guerrilla marketing? Guerrilla marketing is an unconventional marketing approach that uses tactical marketing strategies to achieve brand objectives. Guerrilla marketing campaigns can raise brand awareness and drive sales. It can be more cost effective than the normal traditional marketing channels. Visit https://www.lovecreativemarketing.com and see more examples. http://www.marketingmagazine.co.uk/article/1070536/easyjet-steps-opposition-apd
Brand Marketing Strategy:  Building and Optimizing your Brand
 
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" http://www.whitehat-seo.co.uk 0208 834 4795 Whitehat SEO Ltd London. A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater London W12 8LR United Kingdom 020 8834 4795 [email protected] http://www.whitehat-seo.co.uk https://plus.google.com/102630724594091825833/about"
Views: 23453 Clwyd Probert
What Is Inbound Marketing? Increase Customers and Brand Awareness
 
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Well, you can’t run a business without customers and customers won’t come to you if they don’t know you exist. Inbound marketing is a clearly defined type of marketing with a focused approach to acquiring customers. Inbound marketing is defined as a type of marketing focused on search engine optimisation (SEO), content, social media presence, and having a defined brand. To simplify inbound marketing brings the customers to you. For example, you could promote a new product or service your company is offering on social media. A customer who is looking for exactly what your company provides contacts you interested in what you’re selling. You didn’t have to seek this customer individually out or market to them directly. Inbound marketing focuses more on reaching broad (but still specific) categories of interested customers by using high-quality content. ProfileTree Article https://www.profiletree.com/what-is-inbound-marketing/ Subscribe https://www.youtube.com/channel/UC7-Jip_iq32MByIpO9d41Kw Keywords inbound marketing definition what is inbound vs outbound marketing examines of inbound marketing what is an inbound marketing agency outbound marketing hubspot inbound marketing certification examples of inbound marketing why go hubspot inbound marketing pdf what is outbound marketing outbound marketing definition inbound vs outbound sales what is outbound inbound marketing definicion outbound marketing strategies inbound marketing vs content marketing inbound marketing campaigns types of inbound marketing inbound marketer job description inbound marketing vs digital marketing inbound marketing presentation inbound marketing advantages pardot inbound marketing hubspot com wiki what are some examples of inbound marketing inbound marketing write for us inbound vs outbound marketing meaning content marketing institute wikipedia inbound marketing hubspot pdf content marketing practices content compass inbound vs. outbound marketing statistics what is the definition of a buyer persona? what is inbound marketing definition inbound vs outbound email marketing leadg2
Views: 79 Content Marketing
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2494134 Dissolve
Brand Messaging & Value Proposition
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 Share this video: https://youtu.be/ymqnobv7plM Thinking about personal branding? Want to implement some brand strategies and tactics that can help you to stand out in a crowded market? In this video, I share strategies and tactics that have been used by big ad agencies to craft brand messaging for companies like Apple, Nike and KFC. Phrase like got milk, think different and finger lickin' good resulted in tremendous gains for the resected companies who took the time to leverage the power of brand messaging. A value proposition makes it EASY for those in your TARGET MARKET to understand why they should care. Check out what Steve Jobs had to say about being clear with a brand message. Dig it. B to the G Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
Views: 4388 Brian G Johnson TV
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How to boost engagement and brand recall intro into game ads + examples
 
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Game ads can increase the impact and reach of your digital ad campaigns. Click : https://www.digitaland.tv/blog/games-rich-media-ads-roi Boost engagement: Game ads enjoy longer interaction times and higher click-through rates, thanks to their interactive (i.e. gamification) elements. Increase recall: The more time consumers spend interacting with your ads, the more likely they are to recall your brand or campaign messaging. Drive multiple KPIs: Thanks to their interactive elements, game ads help boost metrics for both branding and performance-driven campaigns.
Views: 278 Digitaland
Are Selfie Campaigns a Good Option for Brand Building?
 
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Q: What is your opinion on brands building social campaigns around consumers taking selfies? Watch the full #AskGaryVee Show Episode 97 here: https://www.youtube.com/watch?v=lnsB3sH5qrc Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 3749 GaryVee Archives
Designing a KILLER Brand Instagram Feed (With fire examples)
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free A lot of people struggle with making a good Instagram feed, and it's something that every single brand needs to make sure that they have down pat. That's why in this video, I talk about the entire psychology behind a solid feed and how you can go about making one yourself. I don't talk about taking the pictures or anything, but I show how you can see what works and use that for your own ventures. ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 13516 Zach Inman
Brand Identity vs Brand Image - Brand Management 101
 
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http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive their brand. Filmed in Sevilla, Spain Copyright Mark Wolters 2011 and 2012
Views: 16315 Wolters World
eProAgi Shows Examples of  Inconsistent Brand
 
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Agi Anderson, ePro Adviosr joined Mario Villanueva with Property Boss at the NAPRM Orlando Chapter meeting. Agi advised property managers and vendors why it is important to brand with consistency. Learn more about brand awareness at http://eproadvisor.com/tech-savvy-marketing, Check out our brand identity packages which include branding you on Facebook, YouTube, Twitter, your web or blog site, at http://www.RealProeStore.com
Views: 313 eproadvisor
Brand Awareness  & Strategies To Get Your Business Noticed! #marketingstrategy
 
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Before anyone can do business with you, they need to know that you exist. Here's 5 brand awareness strategies you can use to get your business noticed! If this is your first time visiting this channel, thank you and welcome. If you'd like to learn more about brand building, marketing strategy and marketing automation, hit that subscribe button for more videos just like this one. So, brand awareness, what does that mean? For people to be able to do business with you, they first need to know that you exist. Number one, influencer marketing. Find websites, bloggers, YouTubers, fan pages, that speak to the same audience that you do, and build a relationship. So one example, Casey Neistat, 9.4 million subscribers. "Francine only watches kids' shows that are in Spanish, so I tweeted that it's hard to find kids' shows in Spanish on Netflix. Veronica works for a Spanish kids show and sent Francine all this. Veronica, thank you." - Casey Neistat Notice how Veronica was being human and authentic, and how she wasn't salesy and sleazy? Being authentic is vital. Veronica now has her foot in the door because she listened. Collaboration is everything online. Similar to influencer marketing, joint ventures also involve engaging with brands with similar target audiences. Think about win-win situation like mail exchanging. If you had a similar amount of newsletter subscribers, you could do email exchange. When your featured on their newsletter and you feature them on yours. Hosting joint events. If you have similar audiences, hosting events together could save on a lot of costs as events can get really costly at the end of the day. One example might be a protein powder manufacturer and a local gym partnering up to host an event together. Public relations. The job of the PR agency as opposed to an advertising agency is that a PR agency gets you exposure in the form of editorial, being published on blogs, news websites, on YouTube channels. This is known as earned media or free media. A stronger corporate image can boost your stock price by up to six percent. The same logic can be applied to startups looking for investors. If you had six percent increase in investors saying yes, would you take that? Another example, do you guys know Dragon's Den? It's a show where entrepreneurs have three minutes to pitch their ideas to five multi-millionaires who then have opportunity to invest their own money into the business. So a lot of the times these entrepreneurs get massive offers just to the shock of the world when they decline it. And at the end of the day, the objective was not to get funding from investors, but to rather get the PR that appearing on the show would give. Being controversial. Nothing better than controversy to get your brand noticed. Let me show you the best example that I could find about being controversial. Excerpt from ad example: "So, how do you make the world believe your poop doesn't stink? Or in fact that you never poop at all? Poo-pourri. Poo-pourri is the before you go toilet spray that has proven to trap those embarrassing odors at the source, and save relationships." And the final point that I have, affiliate marketing. Getting others to sell your product and giving them a commission for sale is a great way of driving awareness and sales. You can either create your own affiliate program by using tools like SamCart, or you can partner up with an affiliate network and let them help you with the technical aspect. Regardless, getting these people to sell your products is gold. Thank you so much for watching today. If you like this video, please hit that subscribe button for more videos just like this one. And until the next time, ciao for now.
Views: 179 Jacques Groenewald
[Hindi] Top 7 Digital Guerrilla marketing examples, strategies & ideas
 
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Guerrilla marketing is non-conventional way of marketing where the investment is not high but the return is very high. Generally, it is divided into 3 types Internal, outdoor and ambush marketing. In this video, we will see that how guerrilla marketing can be used in your digital marketing to get heavy traffic and customers by spending very less amount of money. Digital Guerrilla marketing examples are very easy to implement and a small business can also implement this. If you are a small business or big business with low budget the techniques I've told in this video will help you a lot in getting strong branding and awareness for your products and services. #onlineguerrillamarketing #lowcostdigitalmarketing #alokbadatia Please Follow me Here: LinkedIn: https://www.linkedin.com/in/alok-kumar-badatia-11388947/ Facebook Page: https://www.facebook.com/Alokbadatiadigitalcoach/ Instagram: https://www.instagram.com/alok_badatia/channel/ Twitter: https://twitter.com/alok_badatia Blog: http://bestpassiveincome.org/ Facebook Group: https://www.facebook.com/groups/1859541381012689/ (Warriors of Digital Marketing) Subscribe to my YouTube Channel: https://www.youtube.com/channel/UC5uX_fDn5H-L84j579f29ug?view_as=subscriber
Views: 1961 Alok Badatia
How To Build Your Personal Brand and Business With LinkedIn
 
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LinkedIn is the Microsoft Excel of social media: totally not sexy, but you can get some serious work done using it correctly! In this video I discuss how you can use LinkedIn to grow your personal brand or help your business, entrepreneurial venture, or startup succeed and prosper. Using LinkedIn as a content publishing platform is the key to experiencing the greatest benefit from the site and is one you can leverage to incredible advantage for your brand. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 7307 Philip VanDusen
7 Key Steps to Planning and Launching a Successful Marketing Campaign
 
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Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 36738 Marketing 360
What is a Nation Brand?
 
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A strong nation brand extends beyond the development of a single logo or tagline. It provides a strategic framework and narrative to market our commercial, educational and cultural credentials. For more information visit www.austrade.gov.au/nation-brand
Views: 1917 Austrade
Building A Brand, Episode 1 – Meet The Client
 
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How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this? Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf. “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. 0:00 – Introducing Building a Brand 1:00 – Meet Blind 1:27 – First client meeting 2:13 – Meet Josh Hamilton 2:36 – What are the business goals? 3:33 – What is a rebrand? What is a brand? 4:09 – Who is the client? Meet Hamilton Family Brewery 5:30 – What is the Hamilton approach to crafting beer? 6:45 – The current logo 8:15 – What makes for a good logo? 8:40 – What is the assignment? 9:32 – On the next episode Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the music libraries we use in our affiliate link* below: Epidemic Sound: https://bit.ly/2T647tR 📚Read more about branding in "ZAG" https://amzn.to/2YLUHHs #BuildingABrandShow #TheFutur #Branding #GraphicDesign #BrandStrategy === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 23282 The Futur
Magisto for Business: Brand Awareness
 
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Magisto for Business is a customized suite of tools created for a business of any size to start making affordable, high-quality, effective video content today! http://bit.ly/IncMagistoforBusiness Download the app for iPhone: http://bit.ly/RzXtcp Download the app for Android: http://bit.ly/On2nGz Use Magisto on the Web: http://magisto.com Follow us on Twitter: http://twitter.com/magisto Like us on Facebook: http://facebook.com/magisto Follow us on Instagram: @magistoapp
Views: 935 Magisto
How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How Gamification Can Enhance Brand Awareness
 
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Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content awareness in the OTT video market.
Views: 77 Streaming Media
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 90164 Zach Inman
Brand Identity - Elements, Importance & Examples (For The Digital Era)
 
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Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Brand Identity - Elements, Importance & Examples (For The Digital Era) The last decade (or hell, just the last five years) has seen an incredible shift in the way companies market their products; with social media, robust search engines, and access to mobile technology, we're literally drowning in content-most of which slips right under the radar. And yet, content marketing is one of the main drivers of businesses today. It's a puzzling scenario for sure, but the simple explanation is that businesses succeeding in marketing are those with a clear, undeniable perspective...or in other words, a strong brand. The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels - from the website, to social media, advertisements, and packaging. A brand's visual vocabulary will be reflected in your colors, fonts, logo and overall style. You must implement several strategies to help grow brand awareness and strengthen the brand. It builds a robust social media presence using all of the appropriate channels to communicate directly with the desired target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube or Instagram. The agency creates a PR strategy that provides placements in the right channels, such as trade journals, mass consumer publications, television and print interviews. Customer experience is now considered a key metric to measure brand success. Those that promise compelling experiences are the ones graduated from building long-lasting customer relationships. Every opportunity a user gets to interact with the brand is an opportunity for the business owner to enhance brand image. Whether it is the virtual interaction afforded by digital technologies or face-to-face interaction, it is the positive user experience that can strengthen the user’s bond with the brand. The brand is not synonymous with the logo or a website anymore. It is more about tone, visuals, and behaviors. When these three components stand true to the core brand message, customers not only enjoy consistent user experience but also develop an affinity towards the brand. Today, brands cannot do without their digital presence. Subscribe to my YouTube channel. ​
Views: 104 Edwin Dearborn
Facebook Brand Awareness Campaign -- The $10 Super FB Hack
 
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FACEBOOK BRAND AWARENESS CAMPAIGN -- THE $10 SUPER FB HACK There is a hidden Facebook brand awareness campaign that nobody uses, and that only costs you $10 per day. This is the best way to advertise on Facebook, especially to increase brand awareness. In this video, Scott Oldford shows you step-by-step how to use this Facebook brand awareness campaign for both your Facebook paid advertising and organic posts. If your Facebook brand awareness objective is to dominate your audience’s newsfeed in 2018, this simple (but highly effective) Facebook brand awareness campaign is for you (and if you watch this video, you will know how to do it for $10). To Discover More About This Video, Visit: http://scottoldford.com/marketing/facebook-brand-awareness To Read This Video's Accompanying Article on Entrepreneur.com, visit: http://snip.ly/l55uq --------- Do you feel “stuck at 6 figures”? If so, Scott has written the step-by-step blueprint on exactly how to scale your business to 7-figures…even if you’ve been stuck for 6 months or more, and have no idea what the next step is. In this 28 page guide, Scott shows you exactly what you need to focus on the right problem at the right time. This is based on over 15 years of experience in selling more than $15 million worth of products and services. Grab your blueprint here: http://bit.ly/2EW1xAy -------- ++ DO NOT forget to join me and thousands of successful entrepreneurs become omnipresent and ‘THE’ most relevant choice in their industry -- visit http://scotoldford.com/tv to sign-up now ++ Say hi on social: Facebook: https://www.facebook.com/officialscottoldford/ Instagram: https://www.instagram.com/scottoldford/ Linkedin: https://www.linkedin.com/in/scottoldford/ Twitter: https://twitter.com/scottoldford #ScottOldford #Infinitus #EntrepreneurAdvice --------------- ** This video was first published on: https://youtu.be/f1NGhHqnPNs **
Views: 9600 Scott Oldford
Emotional Branding Tactics of the Funniest Commercials: Absurd Ads
 
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http://602communications.com/ Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create laughs using the absurd solution technique. Learn how to use this simple formula to entertain and move your customers to a deeper connection with your brand. We have all seen the funniest commercials and wondered how we can use that same advertising humor in our humorous advertisements to make great humor commercials. Today, I'm going to tell you how you can use emotional branding and advertising humor to make the funniest commercials you can. Emotional Branding and Humor To a lot of advertising copy writers, humor in advertising is a far-off fantasy that is for "funny people," and not them. Emotional branding is a way of looking at the funniest commercials around and discovering what the key, underlying concepts are of the humor commercials. In truth, the funniest commercials aren't just born out of a flash of advertising humor inspiration -- they are carefully crafted with key concepts of emotional branding in mind. How the Funniest Commercials do it The funniest commercials around follow set rules that govern humor. Humor commercials use these 'creative vehicles' to deliver a strong message while still giving the audience the humor in advertising they desire. In this particular video, I'm going to tell you about one of the most powerful emotional branding tools humorous advertisements use -- the absurd next step. Humor in Advertising Using Absurd Next Step The absurd next step is an emotional branding tool used in the funniest commercials to create great advertising humor. It depicts a relatively normal situation, and then absolute insanity is introduced into the humor commercials, and pure chaos ensues. This formula has been followed by humorous advertisements all over the world to great effect. All you have to do is to follow the emotional branding steps of humor in advertising and you too can create great humor commercials. Humorous Advertisements Using Positive and Negative Absurd Next Step Within the emotional branding humor archetype of absurd next step are two advertising humor variations. You can go either positive with your humor commercials, or you can go negative with your humorous advertisements. While the archetype stays the same -- it's the same general concept -- the method of delivering the concept differs between various humor commercials. With this an advertising copy writer has more tools at her disposal when writing humor commercials. Positive Absurd Next Step in Advertising Humor When using absurd next step in a positive manner in humorous advertisements, you have a set of steps you must follow. The emotional branding humor archetype here is to establish a normal situation at the beginning of the humor commercials, introduce the product, and then show the situation spiraling totally out of control. This would be like the funniest commercials that show a man using the product and then deciding that he can suddenly perform brain surgery, or a humorous advertisement showing a deal so good that a woman needs a 16-wheeler to haul out everything she bought. Negative Absurd Next Step in Humor Commercials The other way to use the emotional branding comedy archetype of absurd next step is to flip it on its head and deny a need. This type of advertising humor shows the horrible consequences of what happens when the product causes things to spiral out of control. The humor in advertising used here is to deny a need and appeal to the dark side of the audience. We all like laughing at the misfortune of others in advertising humor, and your customers are no different. Show a man getting pummeled by a giant rat when he tries to catch one using cheesy snacks, or how eating beef jerky will make you so bold that you mess with Sasquatch (it doesn't end well).
Views: 38720 Graeme Newell
keychain promotional products examples
 
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For more : promoswell.com We are professional promotional products suppliers. We are able to make great promotional products within your budget. We can help you out with your promotional campaign and increase your brand awareness.
BRAND STORYTELLING EXAMPLES: WebTV as a Brand storytelling tool
 
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http://WebTVRevolution.com - Web will intermediate almost every transaction within few years, actually already the majority of sales in several segments is generated by web awareness. Your Brand has only one way to grow: becoming a popular Brand on the web, with an audience of ultra-targeted people. Our Brand storytelling platform offers you the most advanced solution to outsource the brand storytelling process. In this qnd more videos we will show several Brand storytelling examples created by our company. Stop blogging articles nobody reads and discover WebTV as your Brand storytelling solution! http://WebTVRevolution.com
Views: 42 WebTV Revolution
Shoprite Brand Awareness Campaign
 
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Shoprite Brand Awareness Campaign
Views: 113 Yonder Media
The Anatomy of a Great Facebook Ad Campaign (Examples)
 
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Having a great ad is key, but having a fantastic process is even MORE important. In this video, I talk about: 😍The anatomy of a good ad that is used to target an audience both in paid spend and organic. 🤑I show you what you can expect with a $110 ad spend (and how that grows exponentially if you grow your traffic correctly using paid and organic strategies together. 😲Some elements you need on your landing or shop pages to REALLY boost your sales and brand awareness. And I do all of this in under 10 minutes. But make sure to go and Like our Facebook page, as tomorrow we are giving away over $600 in free goodies to the first 25 people who claim our offer. And it's something that WILL help you in your organic Facebook marketing...so you don't want to miss it. But of course, we do stuff like this all the time, so making sure to like us, is always a good idea. :) https://www.facebook.com/ValkeryieConsulting
Views: 308 Valkeryie
The 11 Must-Use Social Media Strategies to Expand Your Brand
 
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Elevate your company to new heights by going off the beaten track. Read more at: http://www.entrepreneur.com/video/240295 Related: 11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions http://www.entrepreneur.com/article/235596 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 39076 Entrepreneur
19 Social Media Marketing Tips For Small Business
 
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19 social media marketing tips for small business. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about 19 strategies you can use for getting more business from social media. You'll learn how to get more traffic to your website from social media, get more engagement, increase brand awareness, and much more. I'll mention tactics like having the same username on all platforms, posting at certain times of the day, and much more. I'll also include resources and examples to help. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 179654 Justin Bryant
How to Build a Personal Brand Using Facebook | Be Like Neil Patel, Gary Vaynerchuk or Seth Godin!
 
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If you want to build a personal brand like mine, Gary Vaynerchuk or Seth Godin, a great place to start is Facebook. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Facebook is the most popular social network on the web. According to Alexa.com it is the third most popular site in the world. If you want to build a personal brand, you should follow these steps: 1. Post daily on Facebook - The content you post (status updates, videos, pictures) should be related to the industry you want to brand yourself in. For example, I want to be known as a marketer. So the content I post on Facebook is marketing related. 2. You need to engage within your community - When someone messages you, you need to read it and respond. When someone leaves a comment, you need to respond. There are also groups and fan pages within your niche... make sure you participate on those as well. Comment, respond and engage. 3. Leverage live videos - Facebook puts a lot of emphasis on live videos. It is their version of reality tv. Consider going live on Facebook at least once a week because it will be seen by more people compared to just posting status updates. Follow those three things and you will build a strong personal brand using Facebook.
Views: 15362 Neil Patel
What is a brand ambassador? What is a street team?
 
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Free Brand Ambassador Marketing Guide: https://www.crewfire.com/resources/brand-ambassador-guide/part-1/ Turbocharge your brand ambassador program with CrewFire: http://www.CrewFire.com Slides: http://www.slideshare.net/CrewFire/1-what-is-a-brand-ambassador-or-street-team *** In this video, I break down the basics of brand ambassadors: - What is a brand ambassador? - What do brand ambassadors do? - Examples of brand ambassadors. - Benefits of brand ambassadors. In short, a brand ambassador a group of passionate people who promote and market an event, product, etc… Working a combination of both online and offline tactics, brand ambassadors help get the word out on a much more personal and direct level. What do brand ambassadors do? - Promoting products and services - Affiliates (Uber) - Sampling and product demos (Red Bull) - Hanging posters and other promotions materials around town - Posting and sharing stickers with friends - Inviting Facebook friends to events, and to like Fan Pages - Sharing links and event fliers on Facebook and Twitter Examples of brand ambassadors: - Street Team programs - Red Bull Wings Team - Uber Brand Ambassadors - Kiss Army - The Flock Benefits of brand ambassadors? - Increased marketing outreach - Give your fans, supporters, and audience an opportunity to participate - Extremely targeted demographics - Marketing experience
Views: 23993 CrewFire
Great Example of a Brand Ambassador
 
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www.kaplitz.tv Great example of video storytelling to showcase a brand and attract job applicants. Makes you want to work at JP Morgan with smart employees like the analyst featured here. They know how to showcase their brand -- and their brand ambassadors. Look for my comments at the bottom of screen.
Views: 23047 Bob Kaplitz
Employer Branding HR Movie
 
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Introduction to employer branding
Views: 8311 Inalfa Roof Systems
Ana Colliton Personal Brand Video
 
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My personal brand: about me, and why you should hire me!
Views: 33569 Ana Colliton